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Real Opinions Signs Agreement with Nielsen to Provide Online Intelligence Capabilities


22nd September 2010, Dubai UAE.

Real Opinions to offer Nielsen’s online audience measurement solutions in the Middle East.

The Dubai based market research consultancy Real Opinions has signed an agreement with The Nielsen Company (Nielsen) to offer a wide range of online solutions in the Middle East including SiteCensus, Market Intelligence and Campaign Analysis.

Dan Healy, the CEO of Real Opinions said “After careful consideration, we have decided to work with Nielsen to offer its online solutions to our clients. We believe that Nielsen offers a comprehensive and high quality range of online solutions to help clients seeking to leverage opportunities in the changing Middle East digital landscape."

Dan Healy reunites with Nielsen’s online division where he previously worked in its London office as Research Director in 2005.

Diego Semprún, Managing Director, Nielsen’s online division, EMEA said “Dan brings considerable digital research experience gained in Europe and the Middle East. He has helped the industry grow and prosper by developing innovative products and increasing transparency in the medium. We are delighted to be working again with Dan and Real Opinions to deliver even more value and insights to clients”.

Real Opinions recently released the results of their 11 country research project which highlighted how users want Internet advertising to evolve to be more targeted and reflective of their actual behaviour. Dan added “The Internet has evolved rapidly to capture multimedia and social networking in a much more comprehensive manner. Nielsen is uniquely positioned to play an integral role in the industry, as evidenced by its pioneering work with industry leaders.”

About Real Opinions
Real Opinions is a full-service market research company, specialising in communication and online media, with global and Middle East research expertise and best practice. Headquartered in Dubai with consultants based globally, Real Opinions has proven ability to help strategically guide communication, target audience analysis and assess the effectiveness of campaigns.

Real Opinions is an accredited member of ESOMAR, an international organisation for market research. For more information about us, please visit

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