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Real Opinions Sets Up London Base


9th June 2009, Dubai
Dubai-based Real Opinions has opened an office in central London, which will be run by founder and CEO Dan Healy.

Real Opinions and Australian digital audience measurement company Effective Measure recently launched their audience measurement tool (also called Effective Measure) in the Middle East, and Healy now plans to introduce the system to UK clients.

The solution, which uses technology to overcome issues with cookie deletion and unique visitor audience calculation, claims to be significantly more cost effective than current market research tools, as well as highly accurate. It also contains advanced reporting features which can be analysed by market and category specific search engine keywords and phrases.

Healy, who will be based in Real Opinion’s St John Street office three weeks every month, has more than 10 years’ international and online market research experience. He previously worked as Regional Research Director at YouGovSiraj, Research Director at Nielsen Online, and SRE Consumer/New Media at GfK NOP.

Source: MrWeb June 9 2009

About Real Opinions
Real Opinions is a full-service market research company, specialising in online media, with global and Middle East research expertise and best practice. Based in Dubai and London, Real Opinions has proven ability to help strategically guide communication, insight and assess the effectiveness of campaigns.

Real Opinions is an accredited member of ESOMAR, an international organisation for market research. For more information about us and this study, please visit

Contact Real Opinions for more information:

About Effective Measure
Effective Measure provides cutting edge digital audience measurement, website rankings, Internet demographics and market intelligence for website publishers, agencies and digital marketers.

Effective Measure’s patent-pending Digital Helix methodology overcomes problems with cookie deletion and unique visitor audience calculation. The solution increases visitation, client visibility and advertising revenue by providing independent third-party analytics to publishers and advertisers around the world.

Effective Measure is an associate subscriber of ABC Electronic.

For more information visit

To register your website for the trial, visit:

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