2nd October 2011, UAE.
Dubai-based low cost airline flydubai has been named the region's best value for money airline in a recent UAE poll, collecting 31% of the total vote.
Dan Healy, the CEO of the Dubai-based research company Real Opinions, which conducted the research, commented: "The regional airline industry has gone through a transformation in recent years, emulating what happened in the regional flights sector in Europe at the turn of the millennium. The prolific growth of low cost airlines and the resultant consolidation in this industry segment has naturally created winners and losers, but passengers are the real winners as they now have more choice to better match their budget and required service levels."
The parallel growth of the Internet in the Middle East has also come at an opportune time for
low cost airlines; more than 90% of respondents agreed that "There are greater cost savings and choice when you search and book flights online".
Healy added: "We have been very active in the region researching the evolution of the Internet and advertising practices from a consumer's perspective. Our past research has shown that 72% of UAE Internet users have purchased online and flights are top of the list."
About the Research
The research was conducted online using the Real Opinions UAE online panel for 1 week Wednesday 20th to Tuesday 26thJuly 2011. It was conducted in both English (58%) & Arabic (42%) with n=538 respondents.
About Real Opinions
Real Opinions is a full-service market research company, specialising in online media, with global and Middle East research expertise and best practice. Based in Dubai, Real Opinions has proven ability to help strategically guide and assess the effectiveness of campaigns.
Real Opinions abides by the codes of conduct from ESOMAR, an international organisation for market research.
For more information about Real Opinions, visit http://www.real-opinions.com or follow @realopinions on Twitter.
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